We
art
brands
We craft your story
What we do
Elevate your brand and make your mark in history.
*Brand Strategy
*Brand Storytelling
*Brand Identity
*Video Production
*Photoshoot
*Website Design
About
We art brands
Karin Perez Balder - Art director and multidisciplinary artist with 25 years of experience, specializing in concept and strategy development for the lifestyle, hotels, real estate, culinary and fashion worlds.
Served as the artistic director of the Brown Global Hotels Collection, branding over 27 hotels and resorts around the world - Spain, Greece, Israel, Germany.
We provide branding services that are tailored to fit your brand. we believe in transformation, edgy, agile, state of the art design and as such, we give our hearts, minds and souls to deliver-only the best.
Our Work
GINAT GROUP | Real Estate
Strategic & Visual branding
01
02
Background
Ginat Group is a real estate company that specializes in entrepreneurship, planning, construction development, management and marketing of prestigious residential and commercial projects.
Solution
Introducing an updated visual language for Ginat group as a professional real estate company that treats their customers personally, caring that seeing customers as true partners on the road.
Astor Hotel | Athens
Strategic & Visual branding
01
VALUES
Elegant.
Timeless.
Location, Location, Location.
Reputation.
A land mark.
02
Solution
In researching the hotel, called "Astor Hotel", I was intrigued by the origin of the name.
It turns out that 'Astor' is 'star', and also the name of a god in Norse mythology.
From here I created an abstract shape of a star, a clean sign (a kind of ghost rose) which points to the central location of one of the famous squares (Syntagma), and I created a complete visual strategy around the name of the hotel.
I'm starting to build a story around this icon. "Astor" becomes a figure of a non-specific Greek statue, an "ancient" background of the map of Greece + the star that shows the location of the hotel.
Brown Hotels | Umbrella Brand
Strategic & Visual branding
01
Background
Since BROWN Hotels is a collection rather than a chain, each hotel is charachterized by its own, unique
brand identity. We were looking to create a corporate identity that will not collide with the autonomous identities and yet be distinctive, juicy and “BROWNIE”.
02
Solution
Brown Hotels don’t take themselves too seriously and strive
to provide a playful, easy going yet professional experiences. By using the graphic elements, we offer a glimpse into our colorful world. We used warm, soulful colors, that are classic and contemporary at the same time.
We used intriguing, stimulating and versatile visuals.
The photographic language is stylish, bold, sensual,
fun and fashion oriented.
03
Brown Hotels: New logo usage | Icons | Digital | Print
Resorts | by Brown Hotels
Strategic & Visual branding
01
Background
About 50 km away from Athens center lies a real pearl in natures gem. Our first Brown Resort. A new era of Brown’s hosting experiences. Edgy, contemporary integrated in nature and its surroundings treasures.
02
Solution
Brown has been known for its Urban collection hotels, very edgy, young, up beat vibes, whereas the resorts were to satisfy a different vibe and different leisure location. The solution was created by the amazing building which was designed as the pebbles and the natural curves of the location, creating abeautiful mathch to the curved logo and the soft colors of the branding, Inviting us inside.
respiro
Strategic & Branding
01
It’s all about wellness.
Logos
Some inspiration
We art brands.
Been there, done that....
Keep
in touch.
Portfolio:
T. (+972) 52-8070326
